Best Email Templates That Always Outperform

With the high technological advancements, email marketing has become a preferred mode of communication among business executives. The growth of email usage is not expected to slow any time soon and is projected to increase to over 4.48 billion users globally by 2024 (Statista, 2021)

Email marketing is expected to take over the lead in marketing for many years to come, thanks to its countless benefits. The use of email provides a high ROI of4,400% when the correct email template is applied. This ROI surpasses competitors like video marketing and social media marketing by far.

According to CampaignMonitor,2019, the best email template allows you to create brand awareness for businesses and enable new businesses to break even imminently. Besides, it lets businesses interact with clients directly and has enabled around 80% of most small and medium-sized businesses to retain their customers.

But what are the best email templates that always outperform? Let's discuss the ways, strategies, and tools you can use to discover the best email templates and leverage their power.

6 ways, strategies, and tools to create an email template that works best

Not all emails are the same. Some drive great results, with improved open rates and responses, while others remain unopened, sinking deep into the unread mail folders.

To ensure your email gets immediate action and outperforms, you must use the correct email templates for your email campaign. Below are some dynamics of a good email template, including ways, strategies, and tools you should use to craft an effective email;

1.   Use of UTM tags

For proper management, you should always be able to track and monitor the progress of your email campaign. Incorporating UTM tags in your links is the best to go about it. Such tags allow you to scrutinize your email campaign and understand its performance and areas that need improvement.

For more precise results on your email campaign performance, it is always advisable to work with both Google Analytics and UTM tags. These two will ensure your links are tagged automatically.

2.   Use of Customer Relationship Management (CRM)Software

CRM is a crucial tool in email marketing. The software works magic in converting subscribers to actual customers. It allows for personalized communication, segmentation of customer groups, creating personalized content, and testing and tracking email campaigns.

Through CRM, you can identify potential clients and outline areas of probable opportunities so you can send the right emails. CRM can also be used alongside emails to maximize your revenue streams by outlining areas that need to be aligned in your email template.

In addition, you can use CRM to store and organize your email list and automate your email campaigns so that emails can reach subscribers at the right time to improve engagement and increase response rates. Some well-known CRM software you can use for this work includes Insta page, Thrive Themes, ConvertKit, etc.

3.   Creating Marketing Offers

The most efficient way of generating leads is by enticing your target audience. This is usually achieved by giving your subscribers bits of information that would leave them craving more. Eventually, out of curiosity, they would want to know and experience more and might buy your product or service.

Alternatively, you can have your subscribers sign up for a newsletter where they can access other running promotional content. With 28% of consumers willing to receive promotional emails frequently, the subscribers may be on the road to purchasing your product or service.

4.   Apply Email Segmentation

What might start as a delightful email campaign can quickly become annoying if you create one message for all of your subscribers. Relaying the same message to all subscribers is a simple strategy to apply but does not consider the geographic barriers amongst your subscribers or the personal preferences of your clients.

Segmenting your email list is crucial to cater to your clients' different needs and deliver relevant content. According to a report by Hubspot, over 30% of marketers admit that email segmentation helps to improve email engagement drastically.

Email segmentation can be achieved by generating behavior-specific email segmentation, and content- specific email segmentation, among others.

5.   Check your CTR and Open Rate

CTR is the clickthrough rate that helps track down the number of engagements your content has received. Typically, this is achieved by counting the number of times your content has been viewed. The CTR of your emails is influenced by several factors, among them the day of the week, withFridays having the highest CTRat 2.7%.

On the other hand, the Open rate compares the number of subscribers who have opened your email to the total number of subscribers who received the mail.

Both methodologies depict the number of people interested in your content and the most exciting topics to discuss. This information can help you to make necessary adjustments to your email template and improve your brand awareness.

6.   Create More Leads

For your business venture's long-term existence, it is vital to continually build up your client base by creating channels to generate more leads. One channel you can leverage is creating more content and publishing it on social media platforms and your website.

Distributing your work to a broad audience puts you in a better position to get new clients. Since clients' preferences can change over time, you can bring more customers on board and prevent your email list from being outdated.


The best email templates outperform and help you to increase your revenue exponentially and grow your business. A great email template puts you on the right path to achieving customer satisfaction and retention by providing your clients with their needs. Besides, it helps you acquire even more customers. Implementing the strategies and tools discussed above can help you create a working email template and successful email marketing campaign.