How To Build and Understand Facebook Audiences

Facebook has almost 1 billion daily users. Yes, that’s billion, with a “B.” It would be a complete waste to not take advantage of such a large user base for your own business, but you probably know that. Chances are, you already have a Facebook page up and running, only, you could use some more followers and likes on it. After all, the more engagement there is on the site, the better your business does.

There are many ways to grow an audience, and one of them includes the use of Facebook’s Advertising feature. You can pick exactly the kind of people you want to advertise to, and even find some of your existing customers on Facebook via custom Facebook audiences to boost your page’s activity. Keep reading for more information about growing your Facebook page audience with the right ads!

Types of Audiences

When you’re creating Facebook ads to grow your page, you’ll have the option of choosing from a number of different audience types. The three main ones are:

●  Saved Audience

●  Custom Audience

●  Lookalike Audience

Each of these types is important for your page’s growth, so let's discuss them individually.

Saved Audience

When you set up your ad campaign, you can select your target audience based on location. The Options available to choose from include country, state, designated market area, postal code,city, and address radius. This is a pretty basic list, and businesses that operate locally placed great value in this type of advertising.

You can also target people that belong to a certain demographic, or those who have particular interests. What’s more, you can choose to advertise to people who save your posts, interact with your page and its content, or even similar pages on the site.

Custom Audience

This is perhaps the best way to grow your Facebook presence if you already have a customer base, but they just don’t know about your Facebook page yet. You can find the Custom Audience option in your ad manager on Facebook, which lets you target existing customers on the website with the help of your customer email lists, their phone numbers, and even their mobile advertiser IDs. There are actually over 15 identifiers for you to choose from, but these three are the most popular. Others such as first names and date of birth aren’t really practical.

Facebook also gives you the option to target audiences who have visited your website at a certain time, seen your page or interacted with it in a certain way, or completed a certain action on your app. For all this to work, you’ll have to first register your website and app with the platform, but you can’t deny that it's worth it!

With the help of this feature, you can target people who made a purchase on your app, or who visited your website a while ago but haven’t returned. You can even coax someone buying a particular product into buying something that goes along with it or convey information about new updates in the same way.

Lookalike Audiences

Lookalike audiences provide the perfect opportunity for anyone to target people who appear most similar to their current user base. These are people with the same interests, the same activity patterns, or a proven history with buying products similar to yours — who are most likely to engage with your content and spend money on your products.

You can select the country where you want to target a lookalike audience and even the percentage of the target country's users that you want to advertise to. With the help of this feature, you can increase your user base and make sure your product reaches exactly the kind of people who would want it.

Advantages of Target Audiences

Target audiences make your advertising campaigns that much more efficient while increasing your ROI. There's no point in blindly advertising your product to countless people and hoping some of them convert when you have technology like this available, especially given that you’re paying real money for every person who sees your ads.