Trying to find out how your email marketing is performing? Not sure if your campaign is driving the required traffic? Worry not! You can easily track your company's marketing progress using utms. (sounds like a Harry Potter spell, doesn't it?) Utms or Urchin Tracking Module is an excellent way to see how your website traffic increases with some marketing efforts.
UTM parameters are a simple, clear, and dependable technique that works with Google Analytics to track online traffic. Changes to Facebook pixels or third-party cookies do not affect them. You must use UTM codes as part of your marketing toolkit if you transfer traffic from your social media accounts to your online assets.
UTM tags offer three significant advantages:
· They assist in tracking the worth of social marketing initiatives and campaigns and calculating ROI.
· They provide precise conversion and traffic source statistics.
· They enable youto compare individual postings in a typical A/B testing fashion.
This article will discuss how to use utms to track your company's progress.
Example:
he UTM parameters are everything after the question mark.UTM settings function in conjunction with analytics software to provide you with a detailed view of your social media outcomes.
UTM parameters come in five varieties. You can use the first three in all UTM tracking links. (Google Analytics requires them.) The latter two are optional and are only used to track paid campaigns.
The five UTM parameters are;
· UTM source: Captures the traffic source, usually the platform where you publish the link, such as Google, LinkedIn, Twitter, or Gmail.
· UTM medium: This term refers to the marketing medium mostdirectly associated with the source. If you use Google as a source, the mediummay be AdWords.
· UTM Campaign: Highlights the campaign used to share the URL. Youcan name the campaign whatever you want, such as "Clients WeeklyDigest," "Lead Nurturing Campaign," and so on.
· UTM phrase: This parameter is typically used for advertising and seizes the term you bid on for distributing your URL. For example, if you bid on the phrase "Drip Marketing," the UTM term will be "drip marketing."
· UTM content: A parameter to identify the material that elicited engagement when several aspects of your ad promotion lead to the click. That is especially helpful if you are A/B testing many versions of your ad.
3 Ways to Track Your Company Progress
Here we have discussed three ways that will help you to track your company's progress:
1. Understand Your Campaigns
You can analyze traffic, behavior, and conversions across campaigns. To get this done, navigate to Acquisition > Campaigns > All Campaigns. Each campaign's results are shown in the All Campaigns report. Measure user, session, bounce rate, and conversion metrics across different campaigns.
This information can help you identify successful campaigns to replicate and underperforming campaigns to improve them. You can use this view to examine the performance of your campaigns and determine what caused the change. That is if, for instance, you noticed a significant bump in conversions in the past week.
By clicking on the specific campaign, you can compare the performance of the same campaign across different sources or mediums. Be sure to use the same tag across different sources or mediums. For a deeper understanding, you can also add a secondary dimension. For example, you may want to add the Device Category to understand the differences in performance between mobile, tablet, and desktop device types.
2. Realize Your Conversions
In Google Analytics, create objectives to track desired conversion rates, such as email signups or transactions. You can enable Ecommerce Tracking in your reports and an additional code to track revenue.
In Google Analytics, you must use goals in conjunction withUTM URLs. They are used to measure funnel results as part of your preliminary reports and can also help you track your success on your main KPIs from campaign launches on various channels.
3. Understand Your Audiences
Learn more about your audience and the kinds of marketingthat will most likely reach out to them. Use the menu items Target Market /Demographics / Age to narrow your focus.
Include the campaign as a further criterion to determine which age groups reacted favorably to each advertisement. Use the Gender, Geo, Technology, and Mobile reports, in the same way, to analyze results by various demographics, including but not limited to gender, geographic location, language, web browser, mobile platform, and more.
Check out the Interests report to learn which advertising struck a chord with consumers based on their broad interests (AffinityCategories) or specific intentions to buy (In-Market Segments).
See how new and returning users stack up in the Behavior report. You can use this information to understand your audience better and tailor future marketing.
The Benchmarking report allows you to compare your channels to similar firms by selecting the proper industry vertical, country/region, and several daily sessions.
4. Data Understanding
Set up custom dimensions and metrics to collect and analyze data that Google Analytics does not track automatically, such as level completions for gaming firms.
Furthermore, you can combine Google Analytics data withnon-GA data, such as CRM data. This necessitates additional setup and tracking code.
In Custom Reports, custom dimensions can show as primary dimensions. In regular reports, you may also use them as Segments and extra dimensions.
Bottom Line
UTMs might be helpful in tracking your company's progress, but only if you use them correctly. Otherwise, they can be confusing and misleading. Use them correctly, and make sure that they complement your goals. Remember, you are the master of your domain, so if you want to rename UTM parameters to something more specific, go right ahead!
