Google Analytics provides big help to businesses. The best part? It is absolutely free. Google Analytics is a web analytics service by Google that tracks and reports website traffic. However,you can also set it up to track email opens, how many recipients opted out for a particular campaign, how many links were clicked, and more. These questions identify valuable metrics such as open rate, click rate, and more, that ultimately affect conversion — the main goal of any email campaign.
With Google Analytics email reports, you will be able to see and understand users' preferences and behavior, thus letting you evaluate which email campaigns worked best and why.
Ideally, you want to use the same account you used for setting up your Google My Business account.
In Google Analytics, you can choose between three available option:
Choose one and specify the details.
Tracking your performance lets you know what’s working and producing great results, and what isn’t. Trackable URLs allow you to identify the source of traffic — which email brought them here? These are links with corresponding UTM (Urchin Tracking Module) parameters or tags at the end of the target website URL. You can either tag it manually or automatically.
Use Google Analytics URL Builder if you want to tag manually. Here are a few steps to generate a URL with UTM tags.
Google Analytics has real time reports that show you data as it's happening. You can see users as they visit your site from your email, which pages they visited, their location, and more.
This lets you see the overall performance of your email campaigns like:
This will show you how the user traveled from your email and which pages he proceeded to after arriving at your website.
With Google Analytics email tracking ability to provide you an in-depth understanding of the behavior of your visitors, you can be able to make smart marketing decisions based on actual data rather than gut feeling.