What is

Lead Data Enrichment

What is lead enrichment? - Orbitly
Definition

Lead enrichment is the strategic improvement of customer records that delivers actionable business intelligence about target accounts or leads. It’s a process that can either take place in tandem with lead generation or be a retroactive improvement of a CRM or marketing database.

Turn records into full contact details

Reveal all the marketing and sales data you need to reach and connect with the people that matter most for your business.

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